France fines Apple 150 million euros over privacy feature

While we are disappointed with today's decision, the French Competition Authority has not required any specific changes to ATT,

Apple said in a statement

This decision marks an important victory for the 9,000 companies in the online media and advertising ecosystem,

said several industry stakeholders, including Alliance Digitale, the Internet Advertising Syndicate, and the Union of Media Consulting and Buying Companies, in a joint statement

That prompt is consistent for all developers, including Apple, and we have received strong support for this feature from consumers, privacy advocates, and data protection authorities around the world,

it said

Benoît Cœurépresident (government title)

We apply competition law in an apolitical manner,

Benoit Coeure told a press conference

But what we have heard ... is that they (U.S. authorities) intend to apply antitrust law to the big digital platforms as strictly as their predecessors. So in terms of antitrust, I don't see any controversy between the United States and Europe on how we apply the law,

he said

While the objective pursued by ATT is not in itself open to criticism, the way it is implemented is neither necessary nor proportionate to Apple's stated objective of protecting personal data,

the regulator said in a statement