British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet

NBC News

Summary

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British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient – any reference to cars.
Aljazeera
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The EV, which appears to have enormous proportions, a remarkably wide and flat body and bulging rear wheel arches, will signal the design language of Jaguar's first trio of next-generation battery cars that spearhead its rebirth as an all-electric premium motor company from 2026.
Daily Mail
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The Jaguar rebrand sparked debate and a lot of strong reactions all over the world and not just in the automotive circles with regards to the teaser video as well as the new logo that it will have
ABP Live
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The rebrand, which includes a new logo, is slated to launch on Dec 2 during the Miami Art Week, when the company will unveil a new electric GT model.
CNA

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