Stellantis joins Ford in offering employee discounts to public

Because the demand is there right now, it makes sense [to offer consumer incentives] because everyone’s saying, ‘Gotta go get it now,’ might as well go ahead and reap the benefits now in case we do go into a recession,

Keating said

Making room for those new vehicles to come into the showroom and trying to maintain that market share makes a lot of sense,

Keating said

It makes sense that they would try to capitalize on the moment,

said Erin Keating, executive analyst at Cox Automotive

The last week, and including this past weekend, was by far the best weekend that I’ve seen in a very long time,

Hyundai Motor North America CEO Randy Parker said Tuesday during a media call

I absolutely love it. I think it’s going to drive sales,

said Ford dealer Marc McEver, owner of Olathe Ford Lincoln near Kansas City, Kansas

We understand that these are uncertain times for many Americans. Whether it's navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help,

Ford said in a statement Thursday morning announcing the program

For the next couple of months, we're going to offer our customers the same deal that our employees get... that's worth thousands of dollars,

said Ford’s chief policy officer Steve Croley

This is kind of they call a little bit of a timeout, we've heard some ... uncertainty from our customers and ... we want them to be assured that Ford, the most American auto company is going to do right by them as are dealers,

Croley said

Lee Zeldinenvironmental Protection Agency Administrator

🔥General Motors just announced it is increasing truck production in Indiana and Ford will now be offering employee pricing to all U.S. customers."

Environmental Protection Agency Administrator Lee Zeldin wrote on X on Thursday

The 'experts' told us that tariffs would be passed on the consumers as massive taxes. Ford just announced employee pricing to all U.S. customers for the next few months. Trump was right again. Americans are not bearing the brunt of these tariffs."

X user "johnnymaga" wrote on Thursday

Tim Burchettrepublican Representative

Great news for consumers. @Ford is offer employee pricing to folks for 2 months after @realDonaldTrump tariff news."

Republican Representative Tim Burchett of Tennessee wrote on X Thursday

This week we launched aggressive and consistent incentive and marketing support for April, including an exciting and competitive enhancement that will allow our customers ‘America’s Freedom of Choice’ between employee price or current cash incentives,

a Stellantis spokesperson said in a statement