Bargain Chinese retailer Temu changed its business model in the U. S. as the Trump administration's new rules on low-value shipments took effect on Friday.

Temu abandons Chinese sellers as US tariffs force overhaul

Temu Ditches Chinese Imports Model to Avoid Trump’s Tariffs

For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.