Quotes
It will therefore not be perceived by the relevant public as an indication of the commercial origin of the goods and services which it designates,
The phrase in question has been used very intensively in a non-commercial context” linked to Russia’s attacks on Ukraine
the court said in a statement Whilst the applicant submits that the phrase [is] an expressive reaction to an imminent threat of mortal danger, the fact remains that, directly after the event which gave rise to that reaction, that phrase became a political slogan,
the latest decision states The Court observed that a sign is incapable of fulfilling the essential function of a trade mark if the average consumer does not perceive, in its presence, the indication of the origin of the goods or services, but only a political message."
The court upheld a lower tribunal's decision, saying However, I can assure you that the State Border Guard Service of Ukraine will continue to work to prevent possible unfair manipulations around this expression. We must preserve the symbols that demonstrate the heroism and courage of Ukrainian defenders, including border guards, who are an integral part of the Ukrainian Defense Forces,
