Music Industry Girds For Looming US TikTok Ban

It seemed unbelievable even as of just a few weeks ago to imagine that there would be no TikTok,

said Kerry Perse, the founder of marketing firm Influence & Inspire Consulting and former head of social media at Omnicom Group's media agency OMD

Here’s how to download your TikTok data so you don’t lose literally everything you’ve had from the past five years,

said Maria Slate, grimacing, as the words “it

I think after a long time feeling like this was a 'boy who cried wolf' situation, we may actually have a wolf sighting,

said Craig Atkinson, CEO of digital marketing agency Code3

We all thought that any access issues to the TikTok app would be slow and drawn out,

she said

I think there's definitely artists who will breathe a sigh of relief for their mental state if Tiktok goes away, because of just the pressure to create content, the pressure to go viral,

Cirisano said

It's one thing to measure the user base or the weekly active users of those platforms,

said Cirisano, ... numbers she said are on par with TikTok

There's very few artists these days that can put up music and do very little,

Karimaghayi said

We've helped a lot of talent build great audiences

Petrey said

If people migrate to Shorts, there's a real opportunity for artists to connect even more music,

Flanagan said

Tik Tok served as sort of the one lightning rod where popularity could actually coalesce into a hit, and there actually could be these more mainstream cultural moments."

In an increasingly fragmented musical landscape, Cirisano says

We’ve basically told talent for now to proceed as they normally would,

he said in an interview

That's huge in terms of why Tiktok has worked so well for music,

she said

Instagram is a little bit more of an art gallery -- it's about showing content to your followers -- where Tiktok it's almost like you make content for people who don't follow you,

he said

I tell my roster you have to be completely agnostic, you have to view yourself as an entertainer and essentially de-risk yourself from the algorithm changing or compressing views,

he said

I’ll be sticking around as much as possible as an Australian user, but I’m expecting to lose a lot of my follower base, and I’ll lose a lot of sponsorship opportunities and potential marketing leads from the US,

he said

TikTok was sort of that crucial bridge between global regions,

Cirisano said

Sometime ... it was limiting in terms of how creative you could be when everybody always wanted to just push songs on Tiktok."

she added

I have built up followers on Instagram too, and I am making money from it, but the experience isn’t like how it used to be on TikTok,

said content creator Winnie Sangma

It shall be unlawful for an entity to distribute, maintain, or update – or enable the distribution, maintenance, or updating of – a foreign adversary controlled application,

the law states

It has woken up the entire nation,

said 26-year-old Awa, known on TikTok as Sincerely Awa