Chinese online retailer Temu faces European Union investigation into rogue traders and illegal goods

Margrethe VestagereU antitrust chief

We want to ensure that Temu is complying with the Digital Services Act. Particularly in ensuring that products sold on their platform meet EU standards and do not harm consumers,

EU antitrust and tech chief Margrethe Vestager said in a statement

Temu takes its obligations under the DSA seriously, continuously investing to strengthen our compliance system and safeguard consumer interests on our platform. We will cooperate fully with regulators to support our shared goal of a safe, trusted marketplace for consumers.”

Temu said

Counterfeiting is an industrywide challenge, and we believe that collaborative efforts are essential to advancing our shared goals of protecting consumers and rights holders,

a spokesperson in Dublin said

I want to stress that these are suspicions at this stage. These are not conclusions, not even preliminary conclusions,

said an official

There is a suspicion that not enough is done, not in an effective way to really prevent the dissemination of illegal products,

a Commission official said, briefing reporters ahead of the announcement

We have reasons to believe that Temu didn’t properly analyze the addictive nature” of some of its features

they added