Music Industry Girds For Looming US TikTok Ban

International Business Times AU

International Business Times AU

Summary

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NEW YORK — TikTok has dramatically changed music discovery and marketing -- a reliance the looming US ban on the popular app has underscored as the music world braces for an unknown future.
The Manila Times
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The short-form video app TikTok has become a household name, captivating millions of users worldwide with its engaging, snappy content and personalized algorithm.
Newsweek
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TikTok — the second most downloaded app in the country in 2024, and with 170 million active American users — is going to shut down in the U.S. following a law passed last year that requires Bytedance, TikTok’s parent company, to either sell the app to a U.S. company or shut down operations.
Mashable
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Research into beneficiaries comes amid reports that TikTok is preparing to shutter its app in the U.S. on Jan.19 in response to a federal ban slated to go into effect.
CNBC

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